Techniques Used in Print Advertising Essay -- Literary Analysis

There are a plethora of features and techniques used in print advertising which are often invisible to the naked eye, and primed at targeting the audience’s subconscious mind. Audiences consume advertising wherever they look or go, whether it be on a train, reading a newspaper, or even using the public bathrooms. Conventions are constructed, and past knowledge is exploited, by what can be acknowledged as a ‘language of advertising’. Print-based advertising is a genre that has been around for a significant amount of time now, and a form that continues to flourish and adapt itself despite the prominence of more contemporary methods, such as the internet, and more recently, the growth of tablet computing. The following investigation will focus on two different newspaper advertisements for energy suppliers – one from British Gas, and the other from SSE. A consideration of audience will be undertaken, before analysing the use of language, structure, images and t ypography in each. Then, following this detailed analysis, a commentary on the persuasiveness of each advert will make for a fitting and necessary conclusion. Firstly, as suggested, it is important to consider the audience and context of the two focus advertisements before beginning an analysis of the primary features. This will provide a solid contextual framework, and make a link between audience, context, and features possible later in the investigation. Both advertisements were featured in a copy of The Guardian, a British national daily newspaper with a respectable circulation. The Guardian is centre-left in its political stance, thus inevitably attracting a readership with shared values. In addition, the newspaper is particularly popular in the 18-54 age demographic. (De... ...rticularly attempt to tie in with the content of the advert in a way that is witty, unlike the SSE advert. However, the declaratives in the main body of text, such as ‘We’ve introduced lots of things to help’, could persuade readers to read on to discover exactly what they’ve introduced to help. Such a question /answer approach is utilised throughout the advert. Works Cited - Advertising ‘Demographic profile of Guardian readers’ (2010) http://www.guardian.co.uk/advertising/demographic-profile-of-guardian-readers [Accessed 04 December 2011]. - Vestergaard, T; Schroeder, K (1985), The Language of Advertising, Wiley-Blackwell - Goddard, A (1998), The Language of Advertising: Written Texts, London: Routledge - Delin, J (2000), The Language of Everyday Life, London: Sage - Cook, G (1992), The Discourse of Advertising, 1st edn. London: Routledge

Abusing the Force Essays -- Law Enforcement Social Issues Police Essay

Abusing the Force The fundamental purposes of law enforcement is the serve and protect the individuals of society. Rough treatment is often times afflicted upon unruly citizens as an alternative reform of discipline. Police abuse remains one of the most serious and divisive human rights violations of today. The secrecy, stress, and dangers of police work leads to an insular and close-knit occupational culture that results in a strong distinction between members of the police and society. An in-depth investigation on police brutalization and its causes of corrupting within the 1991 beating of Rodney King is evaluated by means of the credibility within the rights of citizens in Canada and the United States, the effects from prejudice affliction, and the societal disparagement on morals of the cultures in policing. Corruption is both a result and cause of the separation of the police from society. The isolation of the police can lead to a divergence of the values of law enforcement officials from those that the rest of society professes to uphold (McAlary, 1997). The early morning of March 3, 1991 illustrates the horrific crime in Los Angeles, California. Several California Highway Patrol cruisers chase Rodney King, a robbery parolee, speeding over 110 miles per hour down the Los Angeles strip. King, an African American, is eventually forced to stop after running through several red lights at intersections. As the other two passengers of the car complies with police requests to exit the car and are subdued with minor resistance, King refuses to exit the car, thus a beating is administered by three Caucasian officers at the order of their sergeant who is on the scene. He is subsequently stricken over 56 times by wielding PR 24 metal batons, kicked at least 6 times, and shot twice with a Taser el ectronic stun gun, holding over 50,000 volts of electricity per shot (Lepour, 1991). Additionally, twenty-three other officers stand watching on the scene in which none made effort or suggestion to stop the crude combat. Consequently, King suffers extensive injuries including skull fractures, broken bones, and nerve damage to his face and body. Meanwhile, George Holiday, one of the several civilian by-standees awaken by noises of the police helicopter and sirens, videotapes the initial beating from his nearby apartment. Twelve days later, the three police officers ... ...r peers from the rest of society. The division may be further entrenched by a perception on the part of some officers of public animosity towards the police (Will, G. F., 1998). Every instance of corruption is further reinforces the distance between society and the police by increasing public hostility and distrust towards the police. Policing is an extremely emotional occupation and it is difficult for officers not to involve personally in their work. They are not merely human forms of robots, firing their guns arbitrarily with a complete lack of sense or emotion. No matter what type of activities police officers are involved in, they are often required to use force to rectify certain situations, thus this primary discrepancy is difficult to distinguish between what is required and what is excessive force. As long as police officers play by the rules of their peer group and the public continues to negatively label them, any rapprochement between the two is unlikely. Fundamentally, police officers rely primarily on instinct and as long as their basic intention is to promote good and not evil while citizens need to trust that the instincts of an officer are generally correct.

Beowulf: A Comparison between Hrothgar and Beowulf Essay

Throughout history, kings have been the primary figure in kingdoms and territories. People looked to these authoritative figures for many different things ranging from religion to leadership and guidance. The heroic epic Beowulf takes the concept of kingship and elaborates on it through the roles of two very different characters: King Hrothgar and Beowulf. In doing so, it reveals the differing values instilled within each man. Very early on in Beowulf, it is evident that the German and Scandinavian world that exists at this time is both hostile and unpredictable. The constant upheaval between the differing cultures force the people of these villages to look to a higher power for a sense of well-being. King Hrothgar of Heorot embodies the necessary characteristics of a leader at the beginning of the tale: strength, bravery, and leadership. The introduction of Grendel, however, eliminates any sense of stability in the King of the Danes. Instead of standing up to fight Grendel, Hrothgar cowardly retreats and allows the monster to terrorize and pillage his kingdom for many years. As a result of this, the people lose their sense of trust and security. It is at this point that they place their belief in pagan rituals, turning their backs on God. Beowulf, the hero of this epic, demonstrates what a hero truly represents. He first and foremost places his trust in God rather than in other humans or pagan rituals. His strength, bravery, and self-sacrifice shine through his underlying persistent optimism. This drive stems from Beowulf’s ultimate goal of being remembered after he is long gone and time has passed. As he tells Hrothgar, â€Å"We must all expect and end to life in this world; let him who can win fame before death, because that is a dead man’s best memorial.† When Beowulf hears of the turmoil Grendel is causing in Heorot, he immediately responds to the call, against his father’s wishes. He determines that he will fight the creature without any weapon or armor. This confidence only demonstrates his faith in God and fate. He believes that if something happens, it will happen, and there is no way of preventing the inevitable.  Beowulf’s fight with Grendel represents the beginning of his journey as a hero. Grendel is the most evil foe for Beowulf, because he is a direct descendant of Cain. Beowulf’s character through this difficult first task establishes a foundation for him to build on with each increasingly arduous task. After having defeated Grendel, Heorot once again returns to a peaceful and serene place. The halls within the Danish kingdom grow joyous and jovial. All of this jollity quickly dissipates, however, when Grendel’s mother begins murdering and ravaging the town in a fit of rage over her son’s death. This is the second struggle that Beowulf is faced with. In this particular situation, he is forced to travel into a hostile environment down into the mother’s lair. This second act of heroism shows how Beowulf goes one step further in securing his place as a genuine hero. When he defeats the mother with a sword that he did not come equipped with, it becomes very clear that divine intervention makes up a large part of his success. Once Grendel’s mother is defeated, peace is once again restored in the Danish kingdom. Fifty long years pass before any other major act of heroism occurs in Beowulf’s life. During this time, he becomes King of the Geats, and establishes himself as a great ruler. When a dragon interrupts the tranquility of the kingdom, Beowulf truly secures his place as a legend. Unlike King Hrothgar, Beowulf does not shy away from danger, and aggressively pursues the dragon. This is by far the most difficult task Beowulf faces and he soon realizes it. Not only is the beast more powerful and dangerous than its predecessors, Beowulf is now an old man and does not possess the strength and energy that so freely flowed through him as a younger man. The twelve â€Å"companions† that accompany Beowulf on this quest desert him in the face of danger, except for Wiglaf, the only true and loyal servant. These cowards can be looked at in much the same light as King Hrothgar. They act brave and mighty, but when confronted with real danger and risk, coward away. All of these factors combine to ultimately defeat Beowulf. He defeats the dragon, but dies in doing so. Even as he dies, Beowulf exudes his humbleness and faithfulness to God and the people he watched over. â€Å"I speak with words of thankfulness to God the king of glory, our eternal Lord, for all the wealth that I see here, and because I was permitted to win it for my people before my death.† Countless times in history, people are faced with tough decisions that unknowingly affect an entire society. It is how these people respond to these situations that truly reveal their character. Attempting to hide or run away does not solve the problem, much to the dismay of people like King Hrothgar. If anything can be learned from this, I think it is that when we are faced with these decisions in life, we must trust in what we firmly believe in and fully put our reputation or life on the line. In doing so, we too have the ability to become heroes in our own right, whether it be a controversial choice or just something very simple. By focusing on the same principles as Beowulf did, we can affect the society around us as well.

“An American Indian Wilderness” by Louis Owens Essay

In Louis Owens’ essay â€Å"An American Indian Wilderness† the author projects a self-reflective and, in the end, pessimistic persona. As a young man Owens works as a park ranger in the American Wilderness of Washington State. He has the task of burning down an old log shelter in the wilderness, to return the surrounding area back to its natural state. After completing his task, he meets two elderly Indian women, who tell him that their father had built the shelter in the previous century. He suddenly feels ashamed about what he had just done; however, the two women forgive him and he starts to understand the Indian philosophy in regards to â€Å"Mother Nature† and his own detachment with it. In the first half of the story, Owen recalls that he â€Å"felt good and smug† about the job he had just completed, because he was â€Å"returning the wilderness to its original state.† He writes that it was a task he â€Å"heartily approved of.† His feelings change after he meets the two elderly Indian women, as he learns that their father had also been a park ranger, as well as a descendant from the original Indian inhabitants of the â€Å"Indian country† he is working in. The two women seem â€Å"ancient† to him, probably wise as well and one with nature. They still know about the relationship that humans used to have with nature, before the Europeans â€Å"introduced the wilderness† to America. As Owens’ tone turns darker, he realizes that he too â€Å"had succumbed to a 500 year old pattern of deadly thinking that separates us [humans] from the natural world.† He realizes that the term â€Å"wilderness† is an â€Å"absurdity† and that there really had been no â€Å"wilderness† before the Europeans came to the land. The upbeat tone from the beginning of the text turns into a self-reflective analysis, which ultimately turns into pessimism about the future of the human civilization. As the mood of the story turns, the white  snow turns into a â€Å"drumming rain†; he mentions that he understands â€Å"painfully† what the Indian inhabitants always knew – that we as humans are part of nature, but that we are not living that way anymore. Owens’ persona becomes most pessimistic at the end of the text, when he writes, â€Å"Unless all human beings can learn to imagine themselves intimately and inextricably related to ever aspect of the world they inhabit, the earth will simply not survive.† He seems disillusioned about the chance we humans have, if we keep fencing in â€Å"Mother Nature† and turn her into a recreational aspect of our lives, rather than being part of the whole, as the original Indians used to be. We as humans should take this very seriously and stop ourselves from expanding our â€Å"American Wilderness† farther and farther, pushing nature more and more away from us. Owens’ as the ‘Lone Ranger’ understands the intricate balance between us and nature and that at some point â€Å"The Great Mother† will either fight back or die forever.

Err Task B Your Work Role Essay

Task B- Your work role Describe the information which needs to be shown on your pay slips/statement. Personal information eg. Name and date of birth Total pay – your full pay before any tax or National Insurance has been taken off Any deductions which change from payday to payday eg. tax and National Insurance, and what the deductions are for. The total amount of pay that you will come out with after deductions National Insurance number Tax code The tax period Pay rate A breakdown of additional payments like overtime, tips or bonuses Identify two changes to personal information which must be reported to your employer Change of address Change of bank details Describe the procedure to follow if you want to raise a grievance at work You should first discuss the grievance with your person in charge or manager. This should be done in confidence with all of the details being discussed so that action can be taken if they feel this is necessary. If your superior is not able to resolve the grievance, then it will be referred either verbally or in writing to the home owner. If you feel uncomfortable going through any of the stages alone you have the right to have another person with you at any stage of the procedure. Explain the agreed ways of working with your employer in relation to the following areas. Data protection – No data or personal information is to be passed on or given out to anyone without the client or the clients next of kin consent. No Data should leave the building unless consent is given by the manager Grievance- If anybody has a grievance they must first discuss this with the home manager so that it can be dealt with. C onflict management- If you feel there is unnecessary conflict between employees you should go to your manager to discuss this. You should find the reasons for the conflict and if it is possible to eliminate the conflict Anti- discriminatory practice – You can work with your employer regarding anti discrimination practice by going to them if you feel you are being discriminated against by other colleagues. You should be able to talk to your manger about this so that she can investigate further and try to resolve the problem. Health and safety – Employees work with their manager regarding health and safety by completing health and safety training put forward by the manger. Confidentiality – It is important that all of the residents personal information is kept confidential and not passed on to anybody. This is unless prior consent has been given by the manager if the resident health or safety is in danger if information is kept confidential. Whistleblowing – You work with your employer in regard to whistleblowing by informing your manager of any wrongdoing that you feel is going on in the home. The manager can then investigate the case further to decide if and what action needs to be taken. Explain how your role contributes to the overall delivery of the service provided. As a care assistant I feel that my role in the service provided is very important to keep the residents happy and healthy. On e way in which this is done is through personal hygiene. By assisting resident to get washed and to say clean this is helping to prevent them from getting sores and infections. Another way I contribute to the overall delivery is by making sure the residents nutritional needs are being met. This is done through assisting people to eat and drink who cannot do this for themselves. Explain how you could influence the quality of the service provided by: Following the best practice within your role- Following the best practices means that everything will be done safely and so the residents will not be put in any danger. Following the best pracises will mean that everything will be done efficiently and so this will make the residents happier and this will make the quality of the service better for them. Not carrying out the requirements of your role – Not carrying out the requirements of your role can put the residents health and safety at risk. If the residents are at risk his will be lowering the quality of the service that is provided. Describe how your own work must be influenced by national factors such as codes of practice, national occupational standards, legislation and government initiatives Your own work must be influenced by these national factors because they give you guidance on the correct ways of doing things. They also set standards so you can stick to the standards or try to better the standards. Your work must also be influenced by them because they give you rules to follow and so you must stick to these rules within your work. Identify two different representative bodies which influence your area of work Care quality commission Describe the role of the two representative bodies you have identified CQC is the Government’s independent regulator of health and adult social care services. They monitor services to ensure that they are meeting the essential standards. If necessary they take action when standards are not being met.

Disability Affects Devleopment

3. 3 – Explain how disability may affect development Children with a disability may be subjected to prejudice or discrimination at school. They may be bullied or ridiculed by other students which will affect their self-confidence and in turn affect their learning capabilities and development. Disabilities are categorised in different forms i. e. learning or physical. Learning disabilities which affect development could be. Autism; autism is a developmental disability which affects how a person relates and communicates with other people and the world around them.A child/young person with autism finds it difficult to understand facial expressions or the tone of a voice. They can feel lonely and cut off from society as they avoid social interaction. This could affect their ability to development or interact in social settings or in the classroom. Dyslexia; is a difficulty in learning to read. A child/young person suffering from this may become frustrated and problems could arise at home or in school, behavioural problems could also be seen, as well as the child becoming unmotivated or developing a dislike for school.If dyslexia is undetected then this will affect their development at school and could spoil any chance of achievement. Cerebral palsy; cerebral palsy is a condition which affects the movement, posture and co-ordination of a person. A child/young person with this disability may only be affected physically with this disability while others could be affected by seizures, epilepsy or difficulties with speech and language. The social model of disability. In the 1970’s and 1980’s a civil rights based approach was developed by disabled people.Buildings were built in such a way that there was no access for wheelchairs. Information was produced in a way that disabled people could not use. Attitudes and stereotypes about a disabled person prohibited a disabled person from having the same opportunities as an able bodied person. Special servic es were created that kept disabled people segregated and cut off from everybody. The medical model of disability. Under this model a disabled person was defined by their illness or medical condition. If they did not fit into society then they were institutionalised or kept isolated at home.A disabled person had no options over: What school they attended, what support they received, If they were allowed to work and where they could work. Overall in the last fifty years there has been a huge step in thinking when it comes to the care and education of disabled children and young people. in the past the social and medical mode of disability meant that opportunities for learning and developing were denied for those with disabilities. However, today there is a different approach and majority of settings look for ways of increasing learning and development for disabled children and young people.

Méliès’s Trip to the Moon Essay

The film opens with a gathering of academics in a lecture hall. They have robes, beards and pointed hats. They are standing at first in ranks in the room, five more men join them and are given telescopes by female servants. The leader enters and assumes a position at a blackboard on the left where he draws an image of the Earth and the Moon and a bullet-shaped craft landing on the Moon. They all being discussing or arguing about the project. The technique used for acting is based on what one might see acted out in the theater with no modern cinematography such as close-ups or zooms are used to focus the attention on a particular character. All the characters appear onstage and if there is any focus on a certain action is done through theatrical technique such as the females marching out and handing out telescopes and leaving. When the main character, seeming like a professor comes in the group sort of comes to attention and stand still at first while the professor speaks and draws on the board. One’s attention’s shifts to the group again as they discuss and argue with over-large gesticulations in this silent film without written inter-titles. It is a silent stage drama recorded on film, else it would be mime theatre. The film’s scene changes almost like a shift of scene in the theatre. There is a very fake-looking space capsule that is being worked on and some of the astronauts try out the interior. There is a moment when someone falls into a shallow barrel. Possibly, this was meant to be a comic touch which would be at home later in vaudeville. There is no camera movement. It is as if one had a good seat at the theatre and watching a series of tableaux vivantes. The film owes much more to the stage and picture books than to any already-developed film technique. The subsequent boarding of the space-bullet on the left with the cannon on the right looks especially fake and hand-drawn. There is little aim at a believable set and much over-acting: doffing their hats and so on to an imaginary group of spectators, actually us who are watching the living theater more than a film by today’s standards. After the firing of the cannon, there occurs the use of something like special effects where the Man in the Moon, framed by clouds comes closer to the viewer and has human like expressions which show the space vehicle hitting him in the eye. It is a real human looking like he has whipped cream on his face.